Post-call IVR surveys… Are you committing these four deadly sins?

Post-call IVR surveys… Are you committing these four deadly sins?   Surveys are the best way to get feedback from your clients and to drive a great customer experience with your company. They’re a great way to keep track of unhappy clients – giving you the real chance to fix any issues rather than lose a client, and improving customer … Read More

Are you maximising client feedback?

Are you maximising client feedback? Gone are the days where you could just sweep negative client feedback under the carpet and go about your business thinking your client is loyal to you. When it comes to bad mouthing a company or service, most consumers instantly turn to Facebook, Twitter and Hello Peter to publish their ordeal. And when that happens there’s … Read More

Six Voice of the Customer strategies to optimise your call centre

Six Voice of the Customer strategies to optimise your call centre Voice of the Customer survey technology can be a powerful tool for managing and improving call centre performance on a number of levels. However, to get the most out of your measurement strategy and surveying tool, it must be effectively implemented, adopted and utilised over the long term. Call … Read More

Employee experience matters – a lot!

Next Level Customer Engagement

01 Feb 2016 – Shaheema Adams Recently, several posts on social media have drawn attention to the importance of cultivating the right employee experience in a companies’ overall customer experience lifecycle. This took me back to a quote from Doug Leather’s book The Customer Centric Blueprint where he maintains that engaging your employees in your quest for customer-centricity may seem daunting, but … Read More

The ultimate customer experience management formula

1 April 2015 – Andrew Cook Customer experience management has become so strategic for many business leaders that companies are starting to lose sight of its purpose. While every business leader I encounter is striving for the competitive edge of customer experience management, many still see it as a plug in to their business.  Designing your business from the outside in … Read More

How can your company benefit from enterprise feedback management?

Enterprise Feedback Management Rating

13 February 2015 – Andrew Cook With customer experience management taking the fore, the need to map every area of your business has never been greater. Andrew Cook explores what an enterprise feedback management system can do for your company. Customers are more demanding and more connected than ever before. They’re also becoming a lot more vocal about their needs … Read More

Apples and oranges: the dangers of bad Net Promoter Score benchmarking

Apples and Oranges Dangers of Net Promoter Score Benchmarking

15 January 2015 – Andrew Cook When we think about Net Promoter Scores, it’s easy to leap to Apple as the ideal player to emulate: how many other companies can boast such a fervent base of promoters? Apple is one of the big proponents of the Net Promoter Score and unsurprisingly leads the way in scoring, with a massive 72 … Read More

Why is CSAT an important metric?

Customer Satisfaction Score Metric Graph

9 January 2015 – Andrew Burns A company’s customer satisfaction score, or CSAT, may not be a crystal ball for understanding every aspect of your customers’ needs, but it can be an important indicator of whether a company is growing or slipping. The New Year rolls round and already the customer survey bandwagon is getting pretty crowded. Last year, we … Read More

Is the NPS a predictor of growth?

Net Promoter Score Predictor Growth

18 December 2014 – Andrew Cook People often comment that customer experience is the “fluffy stuff” in a company, and much like marketing, its effect can’t really be measured. Many companies use the Net Promoter Score (NPS) to measure satisfaction and our entire business is built on the technology that companies need to do this. While you can measure whether … Read More