The next level: customer engagement

Next Level Customer Engagement

20 February 2015 – Andrew Cook Companies are talking about customer engagement and the concept is causing a stir in service-driven companies. But is customer engagement just a new buzzword for customer experience or is it taking companies to the next level? Andrew Cook explores the concepts. Advertising campaigns, enticing sales promotions, and loyalty reward programmes capture people’s attention, but … Read More

How can your company benefit from enterprise feedback management?

Enterprise Feedback Management Rating

13 February 2015 – Andrew Cook With customer experience management taking the fore, the need to map every area of your business has never been greater. Andrew Cook explores what an enterprise feedback management system can do for your company. Customers are more demanding and more connected than ever before. They’re also becoming a lot more vocal about their needs … Read More